Things you need to know when choosing a domain name.
As the Internet has grown so has the demand for descriptive and effective
domain names. Companies scrambling to build an electronic presence have
created an overwhelming surge in domain name registrations. Today, an
estimated 19 million names have been registered and thousands more are
added every day.
Your name is important and you need to rely on a company who can get you
started quickly and efficiently. Wyith Limited, the holding company of
DomainAvenue.com, is the Key Strategic Channel Partner of Melbourne IT and Melbourne IT is
one of the world's leading ICANN-accredited domain registrars specializing
in top-level domain registrations. With superior customer service and a
proven track record, we will help you make a name for yourself on the Internet.
The advent of a global domain system
Internet use is growing quickly. FTP, e-mail, the World Wide Web: businesses
are fast finding these tools indispensable in today's lightening-paced world
of marketing and technology. Although the payoff may sometimes seem uncertain,
more and more companies are using the Internet and developing "websites" to
sell and advertise their goods and services.
Developing a website requires an address, or IP, for customers and visitors
to locate the site. An IP address as a domain name identifies a company and
its location in much the same way a telephone number defines a location.
Unlike telephone numbers, however, the Internet does not have area codes to
increase the number of times the same number or identifier can be used. Domain
names then are registered on a first come, first served basis.
Once a domain is successfully registered by a company, it is entered into
the "Shared Registry System" by Melbourne IT and the domain name then becomes
accessible to Internet users worldwide.
Because there can be only one registered owner of a domain name, the first
of such businesses to register the domain will be the owner or holder of the
name. Latecomers must choose a different domain name.
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Choosing a domain name
A company's domain name is the front line of their electronic presence. Whether
their image is stayed and secure, or new and cutting-edge, what a company
chooses in a name will reflect greatly on the public's perception and reaction
to their site. Start-up companies often choose abstract names to describe what
they do and then turn that name into a logo that is marketable. In contrast,
many companies that are already established in the "brick-and-mortar" world
prefer to build on their already-visible and established name. Domain names
made up of the traditional trade names of such a company have the added benefit
of giving customers more ease of recognition, and this is especially important
in the virtual village of some 300 million users that comprises the World
Because a domain name identifies the electronic presence of a company,
using a company's name or trademark is very important. Before adopting a
domain name, a comprehensive review or study should be performed to determine
whether your choice of name conflicts with any registered trademarks. If your
intended market will extend beyond the U.S., you should also conduct an
international search. Note: an international search should always be performed
before any trademark is advertised internationally, such as on the Web.